🎙️ Hold on to your hats, folks, because we’ve got a doozy of an episode today! Joining us on the Adonit Show is none other than David Pollet, the mastermind and CEO of Incremental. If you think you know everything about advertising measurement, think again. David is here to blow your mind with insights into the nitty-gritty of digital advertising success, incrementality, and the impending doom of third-party cookies.

We're diving deep into why incrementality is the holy grail for marketers, how cookies have been demonized while biometrics are handed out like candy, and the critical role of retail media in the modern ad ecosystem. Whether you're tangled in the web of advertising metrics or just curious about the future of ad tech, this episode is your go-to guide.

Episode Highlights:

Smooth Day Vibes: David’s unexpectedly smooth day, from bus schedules to office zen.

Cookie vs. Biometrics: The great debate on whether we're demonizing the wrong identifier.

Light Bulb Moment: Discovering incrementality as the North Star in advertising.

Incrementality Simplified: Why understanding ad effectiveness is crucial.

Hershey’s Economics: How incrementality helps navigate ad spend, even in fluctuating markets.

Data Overload: Measuring incrementality in the complex world of retail media.

Media Measurement Evolution: From click-through rates to measuring real impact.

AI & Machine Learning: Redefining media measurement in the next five years.

Why You Should Watch:

If you're entangled in the chaos of digital advertising metrics or just eager to learn about cutting-edge ad tech, this episode is a treasure trove of insights. David Pollet doesn’t hold back, sharing insider knowledge with the kind of wit and wisdom that keeps you hooked from start to finish.

Call to Action:

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Hashtags:

#MediaMetrics #Advertising #DavidPollet #Incremental #AdTech #DigitalMarketing #CookiesVsBiometrics #Incrementality #AI #MachineLearning

About Our Sponsor:

Troutman and Men LLP: Not your average suit-wearing, briefcase-toting attorneys. They’re the legal ninjas who slice through red tape like a hot knife through butter. Need someone to guard your creative castle or bail you out of the next corporate conundrum? Give Troutman LLP a call. Thanks for keeping the lights on and mics hot, folks.

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