Strategy Sessions Podcast: Facebook, Inc

Nick is Facebook’s Director of Agencies. We discuss the future of advertising, regulation and how agencies can get the best out of Facebook and Instagram.

Featuring Nick Baughan and Gil David

Facebook, Inc

In this episode we discuss:

· A career in agencies and moving to Facebook

· Managing the scale of advertisers at Facebook

· How agencies can interact better with FB

· What skills agencies might need to succeed

· The role of the data analyst v ad buyer

· Government regulation of Facebook

· Brand safety

· Ad placements and content

· New social platforms and how competition drives the product forward

· The rise of ecommerce solutions on Facebook products

Nick’s Book Recommendations

The War of the Poor by Éric Vuillard

The Order of the Day by Éric Vuillard

Important Links

Agency help: https://www.facebook.com/business/help

Agencies: The agencies link redirects to this page  https://www.facebook.com/business/agencies/about

Blueprint: https://www.facebook.com/business/learn

Beer by the coast - Dave Dye writes about his recollections here: https://davedye.com/2014/08/18/adnams-pt-2-words/

Nick Baughan

Nick Baughan is Facebook’s Director of Agencies leading their partnerships with the marketing, professional services and investment industries.

Prior to joining Facebook in 2019, Nick spent 13 years at WPP Plc most recently as CEO of Essence across EMEA, overseeing media investment for advertisers including Google & BT.

Nick sits on a range of industry trade bodies and committees including the Effies Council, the Advertising Standards Authority Industry Advisory Panel, The Advertising Association Trust Working Group and the IAB Board. Previously Nick also sat on the World Economic Forum’s Global Council for Information. Nick also mentors for the Marketing Academy programme.

Nick lives in North London with his wife and two children.

Gil David

Gil David is on Twitter https://twitter.com/Gil_RunDMG and LinkedIn https://www.linkedin.com/in/gil-david/or you can find him at the Run DMG https://www.run-dmg.com/

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

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Andi Jarvis, Eximo Marketing.