The Buildout Maison Premiere
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Dec 3, 2025 Joshua Boissy, co-founder of the renowned Maison Premiere, shares his journey from childhood in restaurants to creating a New York hotspot. He reveals how a near-funding disaster almost derailed the bar’s launch, and discusses the transformative Paris trip that inspired its absinthe and oyster focus. Joshua also dives into the delicate balance of maintaining a neighborhood vibe while attracting visitors, evolving cocktail menus, and maintaining high standards amid rapid growth. His passion and advice for aspiring restaurateurs shine through this engaging conversation.
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From Freezer Bag Investment To Turnaround
- Joshua Boissy bought into a failing French restaurant at age 21 with $8,000 in cash and learned by reverse-engineering classic bistros.
- He reinvested every dollar into improvements and transformed the place into a neighborhood success within two years.
Small Design Moves Build Authenticity
- Small, deliberate design changes compound into a convincing brand when you lack budget.
- Joshua replaced mismatched details piece-by-piece to create authentic bistro atmosphere and soul.
Paris Trip Planted Maison's Seeds
- A Paris trip exposed Joshua and Christophe to a horseshoe bar, pastis, and absinthe that planted Maison Premier's core inspirations.
- Those experiences later became the foundation for Maison's design, absinthe program, and energy.
