Empire
Web3 Ad Markets Explained | Antonio García Martínez
Aug 29, 2023
Antonio García Martínez, founder of Spindle and NY Times bestselling author, discusses the decentralization of advertising, evolving monetization models, and the ethical implications surrounding data privacy. Topics include multi-touch attribution, the shift from Web2 to Web3 advertising, the complexity of the ad tech ecosystem, web3 ad networks and marketplaces, and the role of onboarding solutions and platforms in tracking user engagement.
01:09:23
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Web3 marketing focuses on NFTs and token drops for user acquisition, while referral links enable users to earn a share of the value they bring, opening up possibilities for fair monetization models.
- Ads in Web3 are crucial for consumer use cases and onboarding new users, as they help turn money into users by driving traffic and engagement, but building a transparent and composable on-chain ad system is a challenge.
Deep dives
Web3 Marketing: NFTs, Token Drops, and Referral Links
Web3 marketing currently revolves around NFTs and token drops, as well as referral links. NFTs and token drops are used as a form of paid user acquisition, while referral links provide a way for users to earn a share of the value they bring to a project. These marketing strategies have gained traction and have allowed for basic measurement of user actions on-chain. With web3 marketing becoming more sophisticated, the focus is shifting toward multi-touch attribution, where all touch points along the user journey are recognized and rewarded. This opens up new possibilities for fair and transparent monetization models in the web3 space.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
