Bloomberg Businessweek Rhone Launches Women's Collection
May 6, 2024
Nate Checketts, Co-Founder & CEO of Rhone, discusses the strategic approach to launching a women's apparel line, emphasizing unique designs, gender-balanced revenue, and mental fitness. They explore capturing the female market, business growth, lifestyle clothing evolution, and potential expansion into kids' line.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Strategic Approach to Target Female Customers in the Active Wear Market
05:19 • 2min
Exploring Performance Lifestyle Clothing and Business Growth
07:29 • 3min
Emphasis on Mental Fitness and Wellness in the Company's Mission
10:06 • 4min
Evolution of Content, Retail Growth, and Potential for Kids' Line
13:51 • 6min