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-- There is a fundamental problem that many salespeople encounter: their inability to truly connect with their customers. A truly successful sales process isn't about showcasing your product or service, but rather, about understanding your customer's pain points. By honing in on their challenges and needs, you position yourself as a trusted problem solver rather than a pushy salesperson.

In this episode of the Business Made Simple podcast, Donald Miller talks with Rory Clark. Rory is the creator of Focus Selling, a unique framework that shows you how to foster a deep connection with your clients and will revolutionize your approach to sales. By delving into the art of understanding customer pain points, uncovering alternatives, and crafting compelling proposals, you'll gain invaluable insights to enhance your sales success. Tune in to discover how this systematic approach can alleviate the competitive pressures of selling and empower you to forge genuine connections with customers.

Dive deeper into Rory Clark's sales framework at GoFocusSelling.com.

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