#26. Shari Bayer began her career in restaurants and gained experience at places like Charlie Trotter's. She later ventured into the world of public relations, establishing her own agency Bayer PR agency in 2003. Shari launched her podcast, "All in the Industry," by Heritage Radio Network in 2014 as a platform to spotlight behind-the-scenes talent in the hospitality industry. With 350 episodes and counting, her podcast features interviews with renowned chefs and professionals, providing a platform for them to share their experiences, stories, and advice.

This week's episode touches on the role of PR in the restaurant industry, debunking misconceptions and shedding light on the value of having a strategic publicist. Shari emphasizes that PR is about building relationships and effectively telling a story that resonates with the media and the audience. Shari also discusses her book Chefwise, which captures life lessons, tips, and clips from 117 of the best chefs from around the world.

Where to find Shari Bayer:

Where to find host Josh Sharkey:

In this episode, we cover:

(2:02) Shari’s restaurant background
(4:38) How Shari got into PR
(6:10) Restaurant PR and how it works
(10:41) PR for restaurants that aren’t new
(13:21) Social media’s impact on PR
(15:48) The goals of All in the Industry Podcast
(20:27) Memorable conversations on All in the Industry
(22:43) What is Chefwise?
(25:43) How Shari collaborated with chefs around the world
(33:18) Who should ready Chefwise?
(35:05)James Beard Awards and Pellegrino 50 Best
(38:35) How to join La Dame de Escoffier
(41:28) The joy of solo dining

Shari Bayer of All In the Industry Podcast and Bayer PR