Challenges of Matching Foundation

Many women face difficulties in finding the right foundation shade, with statistics indicating that one in two women wear an incorrect shade. Il Makiage addresses this issue by offering a unique solution through their Power Match quiz, which evaluates individual skin tone, undertone, and coverage needs. The brand boasts a vast selection of 50 foundation shades, ensuring a tailored experience for each user. Additionally, Il Makiage allows customers to try their full-sized product at home for 14 days, making the purchasing process more accessible and customer-friendly.