Consider This from NPR

'Double disapprovers' could decide the election. Here's what they say

Jun 7, 2024
As the presidential election approaches, swing voters voice their frustrations with the familiar nominees, Donald Trump and Joe Biden. Focus groups reveal a growing discontent that could sway the upcoming votes. The concept of 'double disapprovers' emerges, showcasing those unhappy with both candidates and craving alternatives. Voter dissatisfaction signals a complex electoral landscape, with many questioning the clarity of Biden's proposals while navigating the negative partisanship shaping the campaign narrative.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Voters' Wish for Different Candidates

  • Six swing voters unanimously expressed their desire for different presidential candidates.
  • They participated in focus groups conducted by Rich Tao of Engages, partnering with NPR.
INSIGHT

Rise of Double Disapprovers

  • "Double disapprovers," voters disapproving of both Biden and Trump, comprise 14% of the electorate.
  • This percentage matches 2016 levels and is fueled by Biden's declining approval ratings, according to Susan Davis.
INSIGHT

Differing Negativity Levels

  • Voters express stronger negative feelings towards Trump, using harsher adjectives.
  • While ambivalent towards Biden, some express sympathy, suggesting potential for Biden to regain support, observes Mara Liason.
Get the Snipd Podcast app to discover more snips from this episode
Get the app