Why Simplicity Wins in FinTech UX | Mike Vitez, Co-Founder of Saturnia Design

In this episode of FinTech Focus TV, host Toby Babb is joined by Mike, a product and UX specialist with experience building, scaling, and exiting startups across FinTech and Web3.

Recorded live at FinTech Connect in London, the conversation explores why simplicity has become one of the most important success factors in user experience, and why many digital products struggle not because of technology, but because they overlook real user needs.

Mike shares insights from his journey transitioning from software development into product-led thinking, explaining how UX has evolved from a design function into a core business strategy. Drawing on experience working with global teams, mentoring at hackathons, and advising companies with live products in market, he discusses why focusing on usability, planning, and user research can reduce costs and improve adoption.

The episode also looks ahead to the future of UX in FinTech, including how leaders can better understand user behaviour, avoid over-engineering, and build products that people actually want to use.

This episode is essential listening for FinTech founders, product leaders, engineers, and anyone involved in building digital products.

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