Too Many Leaders. Not Enough Leadership. #24 - The 22 Immutable Laws of Marketing
This week Cut The Crap Podcast features the marketing book, 'The 22 Immutable Laws of Marketing."
There are laws of nature, so why shouldn't there be laws of marketing?
In The 22 Immutable Laws of Marketing, Al Ries and Jack Trout offer a collection of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products.
There were 17 Golden Nuggets taken from 'The 22 Immutable Laws of Marketing!'
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