How Niching Down Can Grow your Business with Shelley Paulson

012 - Open up Shelley Paulson's website and it's immediately clear what her specialty is—and how incredibly talented she is within the realm of equine photography. In this episode, I chat with Shelley about her decision to niche down and focus exclusively on horses, and the explosive growth her business experienced once her energy was channeled into that seemingly narrow arena. But regardless of your specific subject matter, the wisdom Shelley shares from her 16 years as a professional photographer is worth a listen. 

What To Listen For: 

• The importance of having multiple income streams
• How competition in your market creates a surprising advantage
• Why it's worth spending more time on the front end with your clients
• One non-obvious skill that every animal photographer should master

If learning to photograph horses has been on your to-do list, be sure to grab Shelley's info-packed e-book, The Quick Start Guide to Equine Photography, filled with enough helpful  hints to conduct your own successful equine session. And—bonus!—through May 15th you can save $20 (no code needed).

Resources From This Episode: 

• Shelley Paulson Photography website
• Shelley's YouTube channel
• Shelley Paulson Photography Instagram
• Hair of the Dog Academy 
• Hair of the Dog Facebook group

Download a PDF transcript for this episode: 

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.