016 - Selling to enterprise, with Gordon Cardiff (ClearPeaks) & Pontus Österberg (Prototyp)

Selling to big corporations is the holy grail of business. We all know that we need to do it, but no one teaches you how to do it. What's more: it seems that when others manage to succeed in it, they're not willing to share their recipe with the rest of us, mortals.

We put together this episode to share a few things about selling to corporations from the perspective of a big company (ClearPeaks, a multinational BI consultancy headquartered in Barcelona), a mid-sized company (Prototyp, a development studio from Sweden) and MarsBased, a company of 15 people as of this writing.

Gordon Cardiff (CEO @ ClearPeaks), Pontus Österberg (Co-founder of Prototyp) and Àlex Rodríguez Bacardit (CEO @ MarsBased) talk about their experience selling to big corporations and multinationals in their roles as CEOs/Founders of their respective companies, including first contacts, how to build a reputation and a network, how to approach the right person, how to craft a good sales proposal and more.

For full transparency, Prototyp and ClearPeaks have been clients of MarsBased.

Also for full transparency, that funny phone notification popping up randomly during the interview will bug you because you think it's coming from your phone. But it's not.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/