Summary of Frenemies by Ken Auletta | Free Audiobook

Frenemies (2018) examines the tumultuous, love-hate relationship between the marketing and advertising industries.

Taking its name from the toxic friendship model which leaves both parties wondering if they’re friends or enemies, Frenemies considers the disruption which has destabilized our traditional conceptualization of marketing and advertising. Taking a closer look at the effect of the internet age, Auletta theorizes that technological advances have forced our industries to adapt and evolve in ways which are both toxic and beneficial.

Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries.

DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com