Scaling Smart: Milestones Every Agency Must Hit on the Path to $100K Months

What does it really take to scale an agency to $100K months without burning out?In this episode of Marketing Mindset, I sit down with Mike Koziol, lawyer-turned-agency-owner-turned-consultant, who has helped countless service businesses navigate the messy middle of growth.We break down the milestones that matter most, and the traps that stall agencies before they ever reach scale.

• Why what works at $5K/month won’t work at $50K/month
• The mantra “sell before you build” and how it saves years of wasted effort
• How to make your service turnkey so clients don’t feel like they’re doing the work
• Why retention is a growth engine that beats new acquisition every time
• The mindset shift from freelancer to business owner (and why so many burn out at $25K)

Featuring:If you’re growing an agency or service-based business, this conversation is a roadmap for scaling smarter, not just bigger.