It’s officially been one year of Publish & Prosper! Join Lauren & Matt for a special Ask Us Anything episode, where we take listener questions about publishing, marketing, Lulu products, and - of course - Disney.

We answer questions like:

Do you start building your audience first and then write your book, or do you start writing your book first and then build your audience?
What trends have you seen from Lulu creators over the years in how they've adapted their businesses to sell more books?
When you mentioned releasing the right format in regards to the right go-to-market strategy, what do you mean?

Watch this episode on YouTube!

Dive Deeper

💡 Read These Blog Posts

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💡 Listen to These Episodes

Episode #11 | Email Marketing for Authors & Creators
Episode #35 | Designing the Right Go-to-Market Strategy for Your Book

💡Katie Cross Books

Sound Bites From This Episode

🎙️[6:31] “I think a lot of people get wrapped up in this idea that it's too late, that even if I start working on my audience now I'm late to the game, so it's gonna take forever to build an audience. Or if I start writing a book now after I've waited all these years, it's too late… None of that is true. Do it now. Get started.”

🎙️[16:39] “It really comes down to people realizing and understanding that this is a long-term endeavor and not short-term flash in the pan kind of thing. Something trendy like social media, we've all seen the rise and fall of different social platforms so much in the last few years, and people are realizing more and more we need a long-term way to connect with our audience and to create these relationships that are going to last with our audience.”

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The Business of Learning, Episode 77: Elevate Employee Engagement With L&D