Before diving into this special replay, we’d love your feedback! As we prepare for an exciting Season 2 launching on January 9th, your input will help us create even more valuable content for you in 2025. Take just one minute to share your thoughts at bit.ly/follow-survey.

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This week, we’re revisiting one of the standout episodes from Season 1 featuring Amy Lewin, Editor of Sifted, Europe’s leading media platform for startups. Amy delivers a masterclass in media engagement, covering:

How to successfully pitch journalists and avoid common mistakes.
The importance of knowing your purpose for media attention.
Tips for managing negative press and crisis communication.
Key tech journalism trends, including AI and climate tech.

Whether you’re a founder looking to secure your first article or an operator refining your media strategy, this episode is packed with actionable insights to help your startup stand out.

We’ll be sharing more of the best moments from Season 1 over the next three weeks, so stay tuned—and don’t forget to fill out the survey at bit.ly/follow-survey to help shape what’s coming next!

Mastering Media Outreach: Sifted's Editor Amy Lewin’s Essential Advice for Startups [REPLAY]