It's not surprising that Bronwyn Spira, after trying many different sales strategies, landed back on the founder-led model. In mission-driven companies, founders often deliver the most compelling pitch.

She then set about recruiting a sales and marketing team to support the sales process across the entire customer journey.

Stick with us to the end where Bronwyn leaves us with her three growth tips for every CEO.

Chapters:

00:00 A platform for patients and practitioners

04:20 Getting Sales Started

08:32 Back to Co-founder Led Sales

12:25 The Importance of Strong Marketing

16:56 Finding the Right Sellers - Hungry and Driven

24:15 Building Relationships and Trust Over Time

30:42 Customer Success at Scale

33:40 The Future of Force

38:25 Executive Sponsors

42:53 Three Tips for CEOs

About Our Guest:

Bronwyn Spira is a physical therapist and the founder and chief executive officer of Force Therapeutics, a provider-prescribed digital care management platform that empowers patients throughout an episode of care. Bronwyn is passionate about improving patient engagement and satisfaction with rehab and recovery by delivering high-quality, clinically validated remote care to patients, regardless of access challenges.

Social links:

https://www.linkedin.com/company/force-therapeutics/
https://twitter.com/FORCETherEx
https://www.linkedin.com/in/bronwyn-spira-40578815/

You can learn more about and connect with Alice Heiman in the links below.

Website: https://AliceHeiman.com
Connect with Alice on LinkedIn

Episode 17: Wally Rashid - More personal stories and the hope and future of Palestine. Part II