Eps.46 | Sales & Marketing: From purchase to payoff - Inside 6sense's Implementation Playbook with Meggie Rohan

A must-listen for: Sales and marketing leaders, ABM practitioners, and technology implementation professionals looking to transform their go-to-market approach.

In this episode, Tim Bond speaks with Meggie Rohan, Head of Global Delivery at 6sense, about the critical success factors for implementing account-based marketing technology. Drawing from her nine years of experience, Meggie shares practical insights on securing leadership buy-in, managing organisational change, and achieving measurable ROI with 6sense.

Join the conversation as Meggie discusses:

• The shift from traditional lead-based approaches to account-based strategies
• Key steps for successful implementation and adoption
• How to align sales and marketing teams around ABM
• Practical examples of organisations transforming their go-to-market approach
• The role of AI in qualifying leads and automating SDR tasks
• Building a strong business case for ABM technology investment

Timestamps:

00:50 Exploring 6sense with Meggie Rohan

01:43 Meggie Rohan's journey to 6sense

01:57 Role and responsibilities at 6sense

02:33 Customer success and implementation services

03:08 Customer experience journey with 6sense

03:51 Meggie's career before 6sense

05:19 Day-to-day work as head of commercial customer success

06:35 Steps to ensure customer success

08:29 Pre-sale involvement and educating prospects

12:00 Implementation and change management

15:48 Sales and marketing alignment

28:51 Leveraging AI and predictive models

33:31 Advice for marketing leaders considering 6sense

Want to learn more?

Visit 6sense website: https://6sense.com/

Connect with Meggie Rohan on LinkedIn: https://www.linkedin.com/in/meggierohan/

Connect with Tim Bond: https://www.linkedin.com/in/tngbond/

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