The Company Road Podcast E57 Shane Burford’s Playbook: Revamping Innovation in Established Organisations
"A lot of the ideas are existing and being able to get permission and the space to be able to work on ideas that maybe might have been someone else's baby at some point, but being able to sort of take them on and nurture them."
“Sometimes I like to refer to our team as the Lazarus team because they're sort of raising projects from the dead, but sometimes ideas are just not quite their time yet…being able to sort of resurrect that project, think about it slightly differently, and being able to communicate that internally is quite challenging when there's that rich history behind some of the sort of initiatives that are important but perhaps haven't been executed right in the past. ”
- Shane Burford
Don’t miss this episode where Shane Burford lays out the blueprint for embedding innovation practices that deliver long-term value. Tune in now to learn how you can bring these strategies into your own organisation and elevate your game to the next level!
In this episode you’ll hear about
- What is Shane Burford's background and expertise in corporate innovation and entrepreneurship?
- What are some of the hardest challenges faced in establishing new businesses within large organisations?
- What strategies are effective in resurrecting and repurposing old ideas within a company?
- How does the "build-measure-learn" approach influence innovation in a corporate setting?
- What are the challenges in working with core teams on innovation projects in established organisations?
- What role does data play in justifying the investment of time and resources in a new innovation initiative?
- How do you measure the success of a new product or service, especially when aiming for mass-market adoption?
- What happens when an innovation idea doesn’t work out as expected, and what lessons can be learned from such failures?
- What is the attitude towards failure in innovation teams, and how can it be used as a learning experience?
- How to balance strategic thinking versus action-oriented approaches in your innovation processes?
- How does top-down support from leadership impact the ability to drive innovation?
- How to manage the risk of political sensitivities when developing new ideas?
- How to manage the process of killing ideas when they don’t meet customer needs or organisational goals?
Key links
About our guest
Shane is an entrepreneurial leader focussed on establishing new growth businesses within existing organisations. He is focussed on embedding innovation practices in organisations so that they can discover and incubate higher risk and longer term opportunities.
Shane has worked in innovation at NAB, Telstra, Toyota and is currently building new businesses within CAR Group where he is Head of Design. With a background in product and design Shane is passionate about establishing new businesses that better solve customer needs whilst also delivering long term commercial and strategic value.
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