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The Speaking Club: Mastering the Art of Public Speaking
[Quick Tip] Lead with the Problem - 278
Dec 21, 2023
Discover the importance of leading with the problem in your speaking and other critical content. Learn how not leading with the problem can result in lost business opportunities and frustration. Find out where and how to lead with the problem, tailor it to your audience, and communicate effectively.
12:03
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Quick takeaways
- Leading with the problem helps you connect with your audience and make your solutions more impactful.
- Tailoring the problem to the audience's specific stage allows you to connect with them on a deeper level.
Deep dives
Leading with the Problem for Effective Communication
When delivering a pitch, podcast, or any form of content, it is crucial to grab the audience's attention and show them that what you're sharing is relevant. Leading with the problem is a powerful technique that helps you connect with your audience and hooks them in. By reflecting and addressing the challenges your audience is facing, you can make your solutions more impactful. For instance, when writing a proposal, highlighting the issues the company is currently dealing with and then connecting it to how you've solved similar challenges for other organizations can make a significant impact. It's essential to ensure that your audience understands the problem and solution as you do, simplifying it enough to be easily comprehensible by anyone.
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