161 - Transforming Profitability Through Leadership with Chris Greco

Chris Greco is the founder of Operator Up and author of 8 Steps to Overcoming Adversity. Greco recounts his journey of turning around a struggling company, emphasizing that true leadership emerges in times of hardship. He reveals how he revitalized a retail tech firm, guiding it through economic challenges and scaling it by nine times. Greco underscores the role of core values, teamwork, and an unyielding commitment to resilience in his leadership strategy. His approach to overcoming adversity—embracing discomfort to achieve greatness—offers a practical blueprint for any leader aiming to elevate their impact. With poignant stories and practical advice, Greco makes a compelling case for building a culture where employees know their leader “has their back,” which he argues is key to inspiring extraordinary results.

Want to learn more about Chris Greco’s work? Check out his website at https://www.grecospeaks.com/.

Connect with Chris Greco on LinkedIn at https://www.linkedin.com/in/chrisgreco/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.