Founders Forum: How To Avoid Excessive Testing In Your Ad Accounts

Trace Crawford, brand manager of Supply.co, shares insights on focusing on what works and how he avoids excessive testing in their account.

Trace discusses the strategy of running one campaign with multiple ad sets and using CBO (Campaign Budget Optimization) to let the ads compete for spend. He also highlights the need to trust yourself as a marketer and focus on creating the best possible assets(even when we may feel imposter syndrome setting in). He then moves on to sharing a few of the breakthrough moments in growing an eight-figure shaving brand, including the success of their founder story ad, which didn't come without it's fair share of challenges.

Key takeaways:

• The importance of focusing on what works and avoiding excessive testing
• Why Brands need a clear message 
• How Supply will run one campaign with multiple ad sets as a CBO 
• The one thing every marketer should do to create the best possible assets 
• How focusing on these two internal things lead to successful strategies 
• Why these two offers worked best to manage Supply's inventory and in crease AOV 
• The landing page set-up that has helped Supply engage customers, capture leads, and provide personalized recommendations

To Learn more about Supply razors head here: https://supply.co

To Learn more about Trace you can follow him at https://x.com/BubbaDoesEcom

To lean more about the Foxwell Founders Community head here: https://Foxwelldigital.com/membership