The Powers That Be: Daily Media Monday: CBS News’ Loyalty Oath & Netflix’s Pod Strategy
19 snips
Jan 5, 2026 CBS introduces a new set of principles aimed at rebuilding trust, but some see the changes as superficial. The hosts dive into the dynamics of ownership pressure affecting newsroom culture. Meanwhile, Netflix's pivot to video podcasts is a strategic move to engage audiences, particularly with athlete-hosted content. They explore how this low-cost programming taps into passive listening habits and underserved markets. Predictions for sports media's future reveal intriguing insights about streaming rights and emerging trends.
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Courtside Celebrity Announcements
- Jon Kelly recounts taking his kids to a Nets-Rockets game where the PA announced courtside celebrities.
- His son asked who Bridget Moynahan was, leading Kelly to note the celebrity culture in sports arenas.
Vague Rebrand Masks Real Problems
- Tony DeCupol frames declining trust as legacy media's fault and promises a return to 'everyday Americans' coverage.
- Peter Hamby and Jon Kelly argue the messaging is vague and risks being performative rather than substantive.
CBS Was Boring, Not Broken
- Jon Kelly says CBS News wasn't ideologically broken — it was boring and too similar to competitors.
- He warns the new tone conflicts with other CBS choices, creating inconsistent messaging for viewers.