The Unofficial Shopify Podcast Google Ads Success in 2019
Mar 12, 2019
57:56
Google ads is more complex than ever before. Truthfully, it's downright scary if you don't know what you're doing, and an exceptional good way to lose money. Yet if you do know what you're doing, it can generate huge sums of wallet-out ready to buy customers to your store. So what do the experts know that we don't?
We ask the expert your questions:
- Best tool/app to automate the set up and optimization of Google Ads?
- Top tips for budget efficiency
- Any interesting or new displays that google are introducing?
- How to optimize the google smart shopping app for Shopify
- How do you start a campaign from scratch properly?
- What's the number one mistake people make with Google Ads?
- What's a reasonable budget to see results with Google Shopping ads?
Learn:
- What's new for Google Ads in 2019
- Laser targeting your audience segments to stop wasting money
- Rules of success for testing ads (and the mistake most people make)
- How to track phone sales
Tom Bukevicius is a Principal at SCUBE Marketing, E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key.”
Tune in for more details!
Resources
- Scube Marketing
- Google Shopping App
- Adalysis - Google Ads Optimization, Management & Testing Tool
- Spreadsheet: Shopify Objective Calculator
- 3 Ways You Could be Unknowingly Wasting Ad Budget
- Optimize Your Google Shopping Campaign Structure for Success
- The Ultimate Guide to No-Pain Copywriting - or, Every Copywriting Formula Ever
Share your thoughts
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Share this show on Twitter
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What's Kurt up to?
- See our recent work at Ethercycle
- Take a ride with Kurt on YouTube
Grow Your Store in 2018
- Apply to work with Kurt to grow your store.
- Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
- Learn what's Shopify Plus got that regular Shopify doesn’t?”