“Insights aren’t just for marketing. They’re for the whole business”.
And that’s precisely why it’s essential to be a business intelligence expert.
In this episode,
Nick Rich, Group VP Insights & Analytics, ex-
InterContinental Hotels Group/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth.
We also discuss:
- Why it’s essential to tailor innovation to brands and portfolios
- The importance of leveraging existing knowledge to drive commission better research
- Why business performance analytics should be priority #1 for insights teams
The Insighter's Club Podcast