#130, Ken Aufiero, Director of Spirits, United States Beverage and NY liquor-biz legend

Our mutual friend (and PR guru) Laura Peet suggested I have liquor biz lifer Ken on, and he was a great guest! 

We chatted about the liquor industry, recent developments like GLP-1 inhibitors, the effects of phone-based gambling on drinks sales in bars, the Seagrams curse, and a whole bunch more, while I was drinking a Fre Damm Tostada a non-alc beer whose parent brand, Damm coincidentally is imported to the US by United States Beverage, where Ken's been brought in to bolster the liquor division. 

Ken on LinkedIn: https://www.linkedin.com/in/kenaufiero 

United States Beverage on IG: https://www.instagram.com/unitedstatesbeverage/?hl=es

Laura Peet on IG: https://www.instagram.com/peetcom7/

Get in touch with Duff!

Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either, and no, you can't sit in on the interview or Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

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