Most Innovative Companies Inside the world’s first-ever human verification brand
Aug 5, 2025
James Kirkham, a London-based brand consultant with expertise in merging brands with football and events, joins John Patroulis, CMO of Tools for Humanity. They discuss the vital role of human verification in the age of AI, exploring the innovative brand strategies behind the World platform. The conversation dives into fan engagement dynamics, the excitement surrounding the upcoming World Cup, and the challenges of building trust in digital identities. They also highlight a groundbreaking superfan community platform and the evolution of WorldCoin into a more transparent brand.
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Brands Plan Reactively for Events
- Brand campaigns often start late as fan engagement peaks closer to event time.
- The fractured audience and changing consumption behavior allow brands to plan reactively rather than fully upfront.
Real Experiences Beat Algorithms
- Start brand activation with real-life experiential moments to transcend social algorithms.
- Authentic fan gatherings enhance viral cultural engagement beyond digital content alone.
Cleats Club’s Anti-Toxicity Experience
- Cleats Club launched as a safe messaging platform for fans to interact with athletes without toxicity.
- Harry Kane’s genuine replies, including voice notes, create a meaningful fan experience unlike traditional social media.