Dr. Gad Saad is a Lebanese-Canadian Professor of Marketing at Concordia University and an evolutionary behavioral scientist who applies biology towards understanding consumer behavior. He is also a social commentator and the author of The Evolutionary Bases of Consumption, The Consuming Instinct, and his latest book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, which examines how certain destructive ideas have managed to take hold in places like academia and popular culture.
