Beyond The Shelf Sustainability That Sells: Turning Purpose into Action - with Marie-Agnés Daumas
This week we're joined by Marie-Agnès Daumas. With a background spanning TerraCycle and Colgate-Palmolive, Marie-Agnès brings a career's worth of insight into retail leadership, sustainability strategy, and how to connect with the modern consumer.
In this episode, she shares lessons from the frontlines of purpose-driven commerce:
- How to make sustainability resonate at the shelf
- Why simple creative matters more than ever
- The surprising power of a faucet (!)
- How her team at Terracycle turned a Colgate-Palmolive initiative into a global movement
- Why the best shopper marketing blends data, design, and a clear call to action
Connect with Marie-Agnés: https://www.linkedin.com/in/marie-agnes-daumas/
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker