Sales Strategy & Enablement by Revenue.io

1083: Innovating Immersive Learning Through VR, with Kurt Kratchman

Aug 11, 2022

Ask episode

Chapters

Transcript

Episode notes

Kurt Kratchman is the CEO at Virti. COVID fast-tracked the need to innovate remote learning, especially in the healthcare industry where diagnostic skills must be accurate. Kurt shares how they improved immersive learning using cutting-edge technology like VR headsets, 360 video learning, and avatars and how this forward-thinking applies even with the return to face-to-face interactions. He also discusses their program for sales readiness that cuts down the time for a salesperson to be productive from 6 months to just 7 days while also providing continuous training for up to 8 months.

HIGHLIGHTS

Virti delivers immersive learning to enterprise at scale
Sales readiness: Focusing on skill-fade reduction and memory retention
Supporting franchise industries in sales and corporate entities with leadership
The learner’s journey: VR headsets help teach situational awareness

QUOTES

Innovating immersive learning for the healthcare industry Kurt: "Simulation training is a big part of the healthcare industry. Every hospital has a simulation center. You practice sometimes on mannequins, sometimes on patients, sometimes on actors. So what we've done is taken a lot of those processes and move them into 360 video and using avatars."

Moving up sellers' sales readiness to just 7 days "The ready to sell means that they can prospect, that they can pitch, that they can take someone through a demo, and they can get someone to yes. And the yes, meaning, typically a POC. Now, the training doesn't stop at 7 days. We have actually a curriculum that lasts for 8 weeks, but they don't have to wait 'til the 8th week to start being productive."

Immersive learning guides the learner's journey and creates situational awareness "When you get into the immersiveness of the video and you get into the diagnostic tools of the avatars, and you bring them together, that's where the magic happens. And that's what we call the learner's journey. So the learner's journey starts with situational awareness, they get into the context of the situation, they see what's going on."

Find out more about Kurt in the links below:

LinkedIn: https://www.linkedin.com/in/kurtdavidkratchman/
Website: https://www.virti.com/
Email: kurt@virti.com