Annette Gregg - SITE with Ruud Janssen #DESIGNtoCHANGE Podcast Year +1

Meet 1 year later with Annette Gregg - CEO at SITE - Society for Incentive Travel Excellence, in conversation with Ruud Janssen on Design to Change. Linkedin: https://www.linkedin.com/in/annettegregg/ Recap Ruud and Annette discuss the recent incentive summit's impact, stressing collaboration between associations and destinations, fostering innovation, and learning from failures. They explore event evolution, customization, and plan a future design session, drawing inspiration from 1970s music. Next steps Annette focuses on implementing a culture of learning and innovation within SITE, aiming for relevant events. Ruud and Annette plan to meet in Frankfurt on May 14th and 15th to further discuss future events. Summary Incentive Summit Experience Ruud and Annette review a recent European summit's impact, emphasizing intentional learning and connection. They discuss the event's popularity and the role of destination teams. Collaboration and Failure Embrace They stress collaboration, authenticity, and embracing failure, citing successful events and plans for showcasing resilience in the Swiss Alps. Ruud hints at a surprise session and emphasizes learning from failure. Learning and Knowledge Sharing The importance of learning from past experiences, sharing knowledge, rapid prototyping, and creativity is highlighted, along with addressing liabilities and learning from other professions. Addressing Fear of Failure Annette and Ruud address the fear of failure internally, advocating for a safe experimentation environment and celebrating both successes and failures. Event Strategy and Evolution They discuss the industry's state, questioning event purpose, aligning senior teams, and SITE's 50th global conference strategy. Evolution of Events Annette emphasizes events' need to adapt and evolve, warning against complacency. They discuss events continually evolving to stay relevant. Edc Level 3 Program and Time Trends Ruud and Annette discuss the EDC level 3 program's balance between consistency and adaptation, considering current time trends. Customized Event Experiences They explore the future of event management, suggesting attendee agency and facilitator-driven, peer-to-peer learning approaches. Design Session Planning Plans for a large design session for a future conference and celebrating failures are discussed, with a focus on staying relevant for younger generations. Risk-Taking and Change Inspired by Bob Marley, they discuss risk-taking, fundamental changes, and the importance of adapting to stay relevant.