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83 Weeks with Eric Bischoff
Strictly Business with Eric Bischoff #69: AEW Rebrands
Mar 7, 2024
Eric Bischoff breaks down AEW's rebranding, Sting's retirement match, WWE's Netflix discussions. Blue Chew influence, visual changes in AEW Dynamite, talent additions, Will Osprey's introduction, managing talents, branding strategies, sponsorship changes in WWE, Jake Paul versus Mike Tyson match-up.
01:14:12
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Quick takeaways
- AEW strategically enhances roster with high-profile talents like Will Osprey and Okada to draw viewer interest.
- AEW focuses on visual enhancements like set design and camera work to create a more engaging viewing experience.
Deep dives
AEW Dynamics and Business Strategy
The addition of high-profile talents like Will Osprey, Okada, and Mercedes Martinez to AEW signals a strategic push to draw attention and build momentum during the typically competitive late spring and summer season. Despite the challenges of standing out during peak wrestling events like WrestleMania, this move showcases AEW's proactive approach to enhancing their roster and increasing viewer interest.
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