Seed’s Ara Katz on When the Life You Built Stops Feeling Like Yours

What happens when the thing you worked so hard to build no longer feels like the life you want to be living?

In this episode of SUPERWOMEN, Rebecca sits down with Ara Katz, co-founder of Seed, to talk about ambition, loss, and the moments that quietly redirect your life. Ara shares how stepping away from a high-growth tech company and reconnecting with her passion for science led her to build Seed, a microbiome company grounded in clinical rigor rather than wellness hype.

We also explore leadership and identity, including Ara’s unconventional management style and her decision to transition from CEO to Chairperson as an intentional evolution, not a failure.

Episode Guide:

(00:00) Meet Ara Katz, co-founder of Seed

(03:40) How Ara found the confidence to start Seed

(08:56) Gut health hype vs real science

(11:41) Why most probiotics don’t actually work

(19:00) Building a culture around great work, not validation

(25:28) Why stepping back as a founder isn’t a failure

(33:15) Nurturing Seed’s next phase and building what’s coming

(36:26) Leading with love, even when it’s hard

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