Episode 693: How To Go From $40k a Year to $90k a Launch And Live Your Most Aligned Life with Eliza Kingsford: A Digital CEO Success Story #WednesdayWeeklyWin
May 29, 2024
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Eliza Kingsford shares her journey from $40k to $90k launches by embracing structure and focus. She discusses mindset shifts, overcoming challenges, and the impact of community support. Eliza highlights the importance of effective marketing, clear communication, and achieving alignment for personal fulfillment in business. The episode showcases the evolution of a digital CEO and strategies for sustainable business growth.
Eliza increased revenue by $50k/month by implementing Business by Design principles.
Transition from clinician to marketer enhanced audience connection and marketing effectiveness.
Focus on data-driven decision-making and audience needs led to improved service alignment.
Deep dives
Transformation from Annual to Monthly Revenue Growth
Eliza's journey from earning 80K annually to reaching 90K per month showcases a remarkable business leap. By applying principles from Business by Design, she transformed her revenue model, doubling her digital sales annually. Through alignment with her authentic self, she found pride and fulfillment in her entrepreneurial journey.
Evolution of Eliza's Entrepreneurial Journey
Eliza's background as a clinical psychologist led her to blend energy psychology and brain science in trauma therapy. By transitioning to entrepreneurship, she learned to navigate the different roles required, transforming her marketing approach to reflect genuine connection with her audience. Her evolution from clinician to marketer reshaped her outreach strategy.
Insights on Strategic Decision-Making
Eliza's experience reveals the power of informed decision-making grounded in data over emotions. Shifting to focus on audience connection rather than extensive neuroscience language boosted her marketing effectiveness. This emphasis on understanding client needs led to improved service alignment and overall business success.
Personal Growth and Business Success
Business by Design facilitated Eliza's personal growth alongside business success, resulting in greater internal alignment and service quality. The program's focus on authenticity and connection allowed her to evolve into a more conscious and genuine entrepreneur. Eliza discovered the profound impact of aligning business strategies with personal values.
Reflections on Authenticity and Service
Eliza's entrepreneurial journey intertwined authenticity and service, showcasing the blend of business success and personal evolution. Embracing alignment with core values and audience needs enhanced her service delivery and overall satisfaction. Through Business by Design's guidance, she navigated a path of internal reflection and external business growth.
In today’s #WednesdayWeeklyWin edition of the podcast, you’ll meet a Digital CEO who not only exponentially grew her business in terms of the revenue she is generating, but as a result, she is now impacting so many more people with the work she does each day!
As you’ll hear in this episode, Eliza Kingsford has so many accolades and achievements that she’s accomplished to date, but she says she is now living her most authentic life yet with what she has created with her digital business, and by applying what she’s learned in Business By Design.
We’re so proud of Eliza and excited to see where she goes from here, and we hope this episode serves as inspiration to you as well on your own journey!
We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag us, @jameswedmore, @jeunejenni and @elizakingsford.
In this episode you’ll hear:
How Eliza realized that she needed structure and focus to grow her online business, and some of the ways in which BBD provided this for her
Her thoughts on the common idea that business and making money is supposed to be hard
The incredible growth Eliza has seen over the past 12 months and what she attributes this to
Which modules in BBD she has found the most helpful to her
What’s changed the most in her life as a result of the business breakthroughs she has had this past year
Why the blending of the business and spiritual side of things in BBD means so much to Eliza