Unpopular Opinion with Nikhil Mayne

In this episode, Karthik sits down with a friend - Nikhil Mayne. Nikhil is the VP of Content at Mindshare and an influential name in the branded content business. Nikhil's take of popular culture is known to come with rough edges and a large dose of irreverence and in most cases, is not the popular opinion on the subject. Karthik and Nikhil talk about what lies ahead in various aspects of popular culture - from gaming to cricket to OTT shows. The episode is replete with gems like why Bangalore is the ideal place to be quarantined in, what will happen if China had a test cricket team and why the aunty across the hall is the biggest roadblock to the growth of e-sports in India!

Follow Nikhil on LinkedIn: https://www.linkedin.com/in/nikhil-mayne-82439923

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (filterkoffee.com).

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