In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Aaron Leeder, VP of Partnerships & Alliances at Pavilion.

‍Aaron begins the episode by sharing a brief introduction about himself. Getting into the meat of the conversation, he shares how he’s built the partnerships strategy at Pavilion. In order to support the strategy, a team is needed to support partners throughout their lifecycle with Pavilion. Aaron shares how the team builds mutually beneficial partnerships with companies, as well as the opportunities that their partners have to engage with the members of Pavilion.

He talks about the balance between partners gaining value by working with Pavilion and the partnerships supporting a positive member experience. Next, the conversation turns to discuss how the partnerships team shows partner companies the ROI from their work with Pavilion. Companies are experimenting with how to leverage communities as a growth lever for their business and their goals attached to their involvement in the communities they select.

Aaron is seeing speaking engagements at events or conferences, not only a table or area, to share insights with the audience and have the attention of the room is important many of their partners. Zooming out a bit, he notes that the partnerships team is a profit center for Pavilion and shares a bit about how the revenue is used within Pavilion.

Lastly, Aaron discusses 3 learnings he’d share with a community that’s looking to build a partnerships team to drive revenue for the organization and value to members.

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