New Zealand's sporting success could lead to economic growth.
The government's launched a Sport Diplomacy Strategy paper today with the goal of leveraging our sporting reputation globally.
Sports Minister Chris Bishop told Ryan Bridge that there's plenty of opportunities, including the Blackcaps in India, where the government's trying to ink a free trade deal.
He says another is the All Blacks playing in the U.S later this year.
He says investors will be going to the game and there will be a series of events to drum up interest in New Zealand.
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Heather du Plessis-Allan Drive