The Art & Science of Podcast Guesting w/ Angie Trueblood

"The audiences of niche podcasts are so much more engaged than some of these really big shows.” – Angie Trueblood, Founder of The Podwize Group

Our guest’s founding moment might have originated by chance, but what followed was pure talent, and certainly, a knack for sales and pitching. Meet Angie Trueblood, Founder of The Podwize Group, a company that connects business owners and podcast hosts with other hosts who serve an aligned audience in their vertical.

What started as a discovery of a niche within the podcasting space has now evolved into a sprawling business of consulting and training other agencies on the art of pitching in the B2B space.

If you’ve ever been curious about starring as a guest on a podcast in your vertical, this episode is a must-listen.

And while Angie stresses that, spoiler alert, there’s no such thing as a template for a perfect pitch, she will share her approach on connecting with the host to get the outcome you’re looking for.

Tune into learn about what a great guest is made of, how to craft a high-performing pitch, and all the work and processes you need to follow to secure lucrative guest slots on vertical podcasts.

 

Here’s what we cover in this episode:

- Angie's progression from freelancing in 2017 to building a successful podcast guesting agency.

- How joining podcasts as a guest speaker can boost business visibility and sales.

- What it takes to get placed as a podcast and deliver a great episode.

- How to convert podcast appearances into revenue opportunities.

 

Here are some actionable key takeaways for agency founders:

- Guesting on shows in your vertical can help you test the waters in a new niche.

- A great podcast guest makes the listeners feel like they’re part of the conversation. 

- Sometimes, you need to get creative to make a compelling pitch, and lean on personality and creative topics to secure a podcast slot.

- Pick three verticals to pitch yourself as a podcast guest to test waters.

 

The resources mentioned in this episode are:

- Connect with Angie on LinkedIn Here
- Check out The Podwize Group Here

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