Prompted: AI, People and the Creative Spark Why Default AI Will Fail, and What Will Win Instead with Box CEO Aaron Levie
Box Cofounder and CEO Aaron Levie joins Cameron Adams to explore how AI is transforming creativity, scale, and ambition inside organizations. Aaron shares how teams can turn data into a superpower, reinvent their ways of working, and unlock new opportunities to multiply their impact, all while keeping human creativity and judgment at the center. He also discusses how startups can now compete at scale from day one and how abundance thinking should shape what comes next.
Cam’s notes on Substack: promptedwithcam.substack.com
Key Quotes
“If you're in any creative role, the impact and leverage you have is truly 10 to a hundred times more than it was five or 10 years ago.”
“A three or five person company now has the impact of a 50 person company.”
“We should just start to think about this more as a technology for delivering abundance.”
Timestamps
00:40 — Welcome + Intro to Aaron Levie
01:25 — The Prompt: Magic Camp and the spark of creativity
05:41 — What “being human” means in the age of intelligent tools
16:47 — Why intentional workflow design is essential
17:37 — The rise of prompt-driven companies
19:04 — Data is back: turning unstructured information into an advantage
28:02 — Abundance thinking and removing long-standing bottlenecks
28:31 — Creativity in every corner of the enterprise
30:47 — Failing fast and building a culture of experimentation
32:44 — Being more ambitious with what you ask AI to do
36:14 — Starting Box today: how AI changes what’s possible
40:05 — Differentiation and the importance of human spirit
41:48 — All-star creative team picks
42:56 — Magic Camp designer reveal
44:44 — Rapid-fire questions
Links
See Japes, Aaron and AI’s creative collaboration
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Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/
Aaron on LinkedIn: https://www.linkedin.com/in/boxaaron/
Aaron on X: https://x.com/levie
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