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The Hustle Daily Show

Gen Alpha needs help managing millions of dollars

Mar 11, 2024
Explore how Generation Alpha is making money online and the rise of young entrepreneurs in tech. Discover the growing market of financial services for kids and personalized education tools using AI. Learn about financial apps for US Latino youth and the impact of generational shifts in wealth.
13:49

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Quick takeaways

  • Generation Alpha is earning substantial income through platforms like YouTube and Roblox, prompting the need for financial education at a young age.
  • Businesses are developing tailored financial products and AI-driven solutions to cater to Generation Alpha's growing need for financial literacy.

Deep dives

Generation Alpha Earnings and Financial Education

Generation Alpha, children born between 2010 and 2024, are earning substantial income, ranging from thousands to millions annually, with technology, especially social media and gaming platforms like Roblox, playing key roles. Platforms such as YouTube and Roblox offer high-income channels with top earners making six figures. Some children have even become millionaires through e-commerce ventures. Financial literacy at a young age is crucial, with initiatives like apps and fintech products aiming to educate and cater to this financially savvy generation.

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