No Bullsh!t Leadership Moment #113: Where Do We Go Wrong With Strategy?
Mar 23, 2025
Many company strategies may appear sound but often fail in execution. Common pitfalls include misunderstandings among leaders and a lack of cohesive vocabulary in planning. There’s a crucial balance between customer and product value, with leaders needing to focus on benefits rather than just structures. Misalignment in strategy can jeopardize customer satisfaction and overall effectiveness, making it essential to adopt flexible, informed approaches to strategic planning.
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Misunderstood Strategy
- Most people don't understand strategy or share a common language for it.
- This lack of shared understanding hinders effective strategy development and execution.
Continuous Strategy
- Treat strategy as an ongoing process, not just an annual event.
- Constantly scan the horizon with your "strategic radar" to adapt to the ever-changing competitive landscape.
Product-Focused Strategy
- Develop your strategy around your products, not your business units.
- Products are where competition happens and customers make buying decisions.