Making Data Simple

From Hollywood to High-Tech: Marco Rota’s, VP Strategic Technology Alliances at Lumen Technologies, Blueprint for Cultural Transformation

Feb 5, 2025

32:14

Welcome back to Making Data Simple, where we explore how data-driven strategies ignite innovation and transform businesses. In this exciting episode, we sit down with Marco Rota, VP of Strategic Technology Alliances at Lumen Technologies, whose incredible journey spans from the glitz of Hollywood to leading-edge telecommunications. Tune in as Marco reveals how embracing a vibrant culture, drawing on lessons from the entertainment industry, and championing new technologies can propel teams and organizations to new heights of success. Get ready for an inspiring, behind-the-scenes look at how “culture eats strategy for breakfast”—and why that’s a game-changer for your organization, too!

01:47 – Meet Marco Rota
Marco shares his background and how his career path took him from the dynamic world of Hollywood to a leadership role at Lumen Technologies. He underscores his passion for storytelling, collaboration, and innovation—elements that continue to shape his work in tech.
03:35 – Learnings from Hollywood
Drawing on Hollywood’s fast-paced environment, Marco highlights the importance of creative thinking and adaptability. He explains how these traits help push organizations to stay ahead of disruption and continually evolve, just like the film industry does to meet audience demands.
10:56 – Transitioning to Lumen Technologies
Marco describes his shift from entertainment into the telecommunications and technology space. He emphasizes the parallels between Hollywood and tech—both thrive on communication, audience engagement, and cutting-edge production processes.
15:55 – What IS Lumen Technologies
Marco explains Lumen’s core mission: powering next-generation connectivity, cloud, edge computing, and security solutions. By marrying technology services with an innovative culture, Lumen seeks to help organizations accelerate data-driven transformation.
18:29 – Culture versus Technology
An organization’s culture can be its greatest asset—or its biggest hurdle. Culture “eats strategy for breakfast” because fostering collaboration, trust, and continuous learning is what truly drives successful technology initiatives forward.
24:20 – The Management System
Marco talks about the framework for leadership and team alignment at Lumen, which integrates vision, purpose, and measurable goals. This system ensures that cultural values and strategic objectives reinforce each other—resulting in cohesive, energized teams ready to tackle the biggest challenges in tech.

Linkedin: linkedin.com/in/marcorotapix

Website: https://www.lumen.com/en-us/home.html

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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