BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied to content marketing writing, it transforms loose narratives into succinct storylines. In this episode of the podcast, Animalz we explore how to use the BLUF method to achieve better writing as well as work communications. 

• BLUF Communication
• What is Good Writing? by Jimmy Daly
• How to Make People Care About Your Content: Find the Right Angle by Jan-Erik Asplund

You can follow Devin on Twitter at @devinemily and Jan at @janerikasplund.