At this year’s Cannes Lions Festival for Creativity, multi-national logistics company DP World won a Titanium Lion for “The Move to Minus 15,” produced in partnership with Edelman. Daniel Van Otterdijk, DP World’s Group Chief Communications Officer, joins Jackie Cooper, Edelman’s Chief Brand Officer, for a behind-the-scenes look at the campaign and how it helps build trust in the shipping industry. “Contributing to society is all part of how one builds trust, which then allows you to stand up and have a voice around an issue,” Daniel says.
The TrustMakers