Guest Shaun Hildner discusses the benefits of creating products that solve your own problems, using examples like Basecamp and HEY. Building for yourself leads to better quality control and avoids the pitfalls of only relying on customer feedback.
Creating products that scratch your own itch leads to better quality and user experience.
Avoid building products solely based on customer feedback and prioritize a strong, coherent product vision.
Deep dives
The Importance of Scratching Your Own Itch
Building successful products involves addressing personal needs. The hosts recall their early days in web design when managing projects became chaotic due to existing tools' limitations. They needed a solution that centralized communication, leading to the development of Basecamp. This example demonstrates the significance of catering to internal requirements in creating effective products.
Creating Tools for Personal Needs
Hay's development stemmed from improving a CRM tool, reflecting a shift in understanding users' email frustrations. The team focused on enhancing email interactions by creating features like email screening. This approach enabled them to identify and address their email-related challenges effectively, resulting in the creation of a product that met their specific needs.
Quality Assessment Through Personal Usage
The hosts emphasize the advantage of personally using and testing the products they build. By scratching their own itch, they gain direct insights into product quality and usability. This contrasts with building products for others, which often involves interpreting feedback and requirements, potentially leading to reduced product satisfaction and overall success.
Challenging the MVP Approach
Critiquing the Minimum Viable Product (MVP) concept, the hosts advocate for creating complete, impactful products aligned with a strong vision. They argue against iterative development solely based on user feedback, highlighting the importance of a coherent and comprehensive product strategy. This stance underscores the value of deeply understanding user needs and building solutions accordingly.
In their book REWORK, Jason Fried and David Heinemeier Hansson write about the benefits of building products and services that you use yourself. "The easiest, most straightforward way to create a great product or service is to make something you want to use." In this episode, originally aired November 2, 2021, Jason and David sit down with Shaun Hildner to discuss creating products that scratch your own itch.
Key Takeaways
00:43 – The origins of Basecamp and how it fulfilled an internal need
04:38 – Building to solve your own problems vs. someone else's
06:27 – The evolution of HEY and how it was created to solve their own frustrations with email
09:50 – How building for yourself leads to better quality control
14:25 – The problem with creating MVPs (Minimum Viable Products) and building based on customer feedback alone