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REWORK

Scratch Your Own Itch (Replay)

Jul 17, 2024
Guest Shaun Hildner discusses the benefits of creating products that solve your own problems, using examples like Basecamp and HEY. Building for yourself leads to better quality control and avoids the pitfalls of only relying on customer feedback.
29:54

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Quick takeaways

  • Creating products that scratch your own itch leads to better quality and user experience.
  • Avoid building products solely based on customer feedback and prioritize a strong, coherent product vision.

Deep dives

The Importance of Scratching Your Own Itch

Building successful products involves addressing personal needs. The hosts recall their early days in web design when managing projects became chaotic due to existing tools' limitations. They needed a solution that centralized communication, leading to the development of Basecamp. This example demonstrates the significance of catering to internal requirements in creating effective products.

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