New Books in Psychology

Richard H. Thaler and Alex Imas, "The Winner's Curse: Behavioral Economics Anomalies, Then and Now" (Simon and Schuster, 2025)

Nov 15, 2025
Alex Imas, a leading figure in behavioral science at the University of Chicago, explores the fascinating world of behavioral economics. He delves into the concept of the 'winner's curse,' explaining its origins in auction bidding and its implications in high-stakes markets. The discussion covers why cognitive biases persist, the endowment effect, and how experimental economics can be effectively taught. Imas also touches on the integration of behavioral ideas into broader economic fields and his current research on digital marketplaces.
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INSIGHT

Behavioral Economics Reframes Rationality

  • Behavioral economics tests whether standard rationality axioms match real human choices in practice.
  • Decades of psychology show systematic, predictable deviations from those axioms in real decisions.
ANECDOTE

How The New 'Winner's Curse' Began

  • Richard Thaler wrote quarterly 'anomalies' columns for Journal of Economic Perspectives and compiled them into The Winner's Curse.
  • Thaler and Alex Imas expanded the original book into a modern update covering 30 years of research.
INSIGHT

Why Winners Overpay

  • The winner's curse arises because winners are systematically the most optimistic bidders and thus overpay.
  • This pattern appears in high-stakes field settings like oil auctions, not just low-stakes labs.
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