Lauren Layne, New York Times bestselling author and branding superstar, shares her secrets on cultivating an author brand and mastering trickier social media platforms, specifically Instagram and Pinterest. Lauren demystifies author branding and explains how authors can find their own aesthetic. She also discusses why she chose to limit her social media presence to two platforms and how she has made these platforms work for her. We also discuss the evolution of her newsletter and how it has changed throughout the years.
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Kobo Writing Life Podcast