Preparing for Dramatic Increase in Demand @ Floom | Matt Craggs

Matt Craggs is Head of Operations at Floom.

Floom is a curated online floristry website that offers quality and beautiful bouquets from a curated selection of independent florists, delivered same-day.

Their hand-selected independent florists create unique floral arrangements that they have designed and uploaded to the Floom website themselves. Floom makes those products accessible by providing an alternative to traditional retail and offering their partner an eCommerce channel. Customers type in a delivery postcode, and select a bespoke bouquet to send in a matter of clicks.

During the podcast episode, we spoke about the inner workings of the business, the fluctuating popularity around the seasonal time of the year, and how Matt and his team prepare for the dramatic increase in demand.

We also spoke about burnout, mental health exhaustion, and the pressure to meet certain demands in some industries that Matt has previously experienced in other roles. Touching upon how is best to avoid burnout and advice for anyone who has reached the point of burnout.