
Bloomberg Surveillance
Instant Reaction: Microsoft, Meta Earnings Results
Oct 30, 2024
Mandeep Singh, a senior technology analyst at Bloomberg Intelligence, and Anurag Rana, an expert in Microsoft’s earnings, discuss the latest financial results from both tech giants. Microsoft showcases impressive revenue growth driven by its cloud computing and AI investments. Meanwhile, Meta Platforms enjoys an increase in ad pricing but struggles to meet Wall Street expectations. The conversation dives into the future potential of Meta's language model, Lama, and examines the competitive landscape amid significant capital expenditures by both companies.
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Quick takeaways
- Microsoft's cloud and Office software gains underscore the effectiveness of its AI investments in driving revenue growth.
- Meta's strengths in advertising stem from AI advancements, despite facing substantial losses in its Reality Labs hardware segment.
Deep dives
Meta's Advertising Performance
Meta Platforms has demonstrated strong advertising performance, with ad pricing experiencing an 11% increase despite a drop in impressions. This growth in ad pricing highlights Meta's effective implementation of generative AI, which has enhanced targeting capabilities compared to competitors like Snap, where ad pricing fell by 7%. Advertisers are drawn to Meta due to the return on investment they receive from their ad spend, as Meta's core advertising business boasts profit margins exceeding 50%. This effectiveness sets Meta apart in the crowded digital ad space, reinforcing advertisers' willingness to allocate more resources to the platform.
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